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Robotics Industry News

The Tough Choices on Promoting Your Company

Robotic Industries Association

Trade shows.  Magazine ads.  Online advertising.  PR.  Direct Sales.
How does your company decide where to spend and where to cut?  What measurement tools do
you use to decide?  Click here to read the full story.

Jeff Burnstein has been with RIA since 1983. Today he serves as the association's President, and also President of the Automation Technologies Council, the parent group for RIA and its two sister trade groups, the Automated Imaging Association and the Motion Control Association. He hopes this blog will inspire lively discussions among RIA members and encourage members to add their own blogs to Robotics Online.

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