• Font Size:
  • A
  • A
  • A

Robotics Industry News

ABB Unmasks the Future of Customized Automotive Painting with PixelPaint

ABB Inc.

PixelPaint is 50 per cent faster and more sustainable, using an inkjet head to eliminate overspray, ensuring two-tone paint and individual designs are applied in one pass, without masking and de-masking.

Millennials are driving demand for greater individualization, increasing the need for customized vehicle paint schemes, using either a second color, a different paint finish such as matte, or a special design. 

Previously, applying a two-tone or customized design onto bodywork was a time and labor-intensive process that required the vehicle to be put through the painting line twice, once for the first layer and then, after the areas had been masked, again for the second color. Typically, masking the bodywork required around 10 to 20 operators per shift, with two operators also needed to de-mask it after the second color had been applied. 

With only 70 to 80 percent of the paint being applied to the bodywork surface, significant quantities of paint are wasted, increasing costs through recycling and having to purchase additional paint.

ABB’s innovative PixelPaint solution incorporates a high painting inkjet head, dosing control package and easy to use RobotStudio® programming software for two tone and decorative painting applications.

“In today’s fiercely competitive automotive manufacturing market, vehicle producers need solutions that can help them to improve their flexibility, efficiency and cost competitiveness while delivering a high quality paint finish, including individualized options to meet the growing demand for non-standard and customized designs,” said Michael Larsson, Managing Director Automotive OEM for ABB Robotics. “With PixelPaint, 100 percent of the paint is applied to the bodywork surface, so there’s no overspray. Not only does this reduce operating costs and improve environmental performance by ensuring that no paint is lost, PixelPaint also eliminates the process of masking and de-masking each car, helping to reduce bottlenecks in automotive paint shops.”

Pixelpaint is available as a cell using two ABB IRB 5500 robots.  The non-overspray technology prints paint directly on to a target area using the printing nozzle head instead of spraying with a conventional atomizer, resulting in 100 percent transfer efficiency.

With no need for masking or de-masking, a customized paint job can be carried out in a single pass, reducing cycle times by around 50 percent.

ABB’s non-overspray PixelPaint solution was recognized as a groundbreaking innovation with a “Technology” award at the SURCAR annual conference in Cannes in June 2019. SURCAR is a forum for the global car body finishing community.

In addition to robots and application-specific equipment, ABB offers standardized production cells for the automotive industry, as well as the design, planning and implementation of complete production lines. The ABB Ability™ platform enables customers to benefit from various digital services such as process optimization, and predictive maintenance.

PixelPaint will be unveiled at the China International Industry Fair (CIIF) in Shanghai on September 15. For more information please click here.

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. 

ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics. As one of the world’s leading robotics and machine automation suppliers, we have shipped over 400,000 robot solutions. We help our customers of all sizes to increase productivity, flexibility and simplicity and to improve output quality. We support their transition towards the connected and collaborative factory of the future. ABB Robotics & Discrete Automation employs more than 10,000 people at over 100 locations in more than 53 countries. 

Back to Top


Browse by Product:



Browse by Company:


Browse by Services: