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Fronius Posted 06/13/2011Energy is shaping the international brand strategy
Fronius International and its worldwide sales organisation are now integrating the promise of customer benefits into the definition of the umbrella brand "Fronius Shifting the limits". In the Welding Technology division, "Decoding the DNA of the arc" is the goal. In concrete terms, this means offering systems that can be used to totally control the energy of the arc. The results are faster welding speeds, elimination of spatter and optimum gap bridgeability. As worldwide technology leader and European market leader for arc welding technology, Fronius wants to use these benefits to help customers meet their requirements in terms of growth and successful developments.
Fronius shifts the limits in various aspects of welding technology, innovating not in stages but in leaps and bounds. Outcomes previously considered impossible have now been achieved. The CMT process, for example, enables aluminium and steel to be metallurgically joined, and also enables gaps several times the sheet thickness to be bridged when welding thin aluminium sheets. Similarly DeltaSpot, a special resistance spot welding process, can reliably join sheets made from different materials into a single unit in several layers without compromising quality.
The aim of the "Fronius Shifting the limits" umbrella brand is to assure all users that the goods and services that Fronius provides employ state-of-the-art technology and are of the highest quality standards on the market. The benefit promise includes guaranteeing staff competency and excellent customer service. This is how they can shift the limits of what is possible to the benefit of their customers.
Fronius International is an Austrian company with headquarters in Pettenbach and other sites in Wels, Thalheim and Sattledt. With over 3,250 employees worldwide, the company is active in the fields of battery charging systems, welding technology and solar electronics. Around 95% of its products are exported through 17 international Fronius subsidiaries and sales partners/representatives in over 60 countries. In financial year 2010, the company generated a total turnover of 499 million euros. With its outstanding products and services and 737 active patents, Fronius is world technology leader. 392 employees work in research and development.