Simon Whitton is regional division manager, North America for KUKA, where he heads the Tier1 Automotive and Electronic business divisions. Working alongside, local, regional and Global sales and Key Account management teams, Mr. Whitton leads the competence center and business development teams focused on developing and delivering ready2_use packages and standard solutions in the business verticals. Mr. Whitton has also held several positions at Stäubli over 31 years. As market segment manager, he was responsible for bringing multi axis robots to the plastics industry. Mr. Whitton helped develop VALplast, a new product that that enabled direct interfacing between robots and injection molding machines. In 2005, he became robot manager of the Asia Pacific Region and was tasked with setting up robot activities in key markets, including: China, Japan, Singapore, Hong Kong, Taiwan, Korea, Malaysia and Australia. Mr. Whitton studied mechanical engineering for 4 years and holds a Diplome Marketing (DipM) from the CIM Business School.