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Anatomy of a Robot

October 17, 2019

12PM - 1PM ET


Do you ever wonder what exactly is in a robot? Why do they work and why do they work so well? What about the motors, control mechanisms, cables, hardware and software? We talk to the experts to find out which components are similar and which are different. Join us to find out what makes bots work.

Attendees will learn about:

  • Major components in industrial and collaborative robots.
  • Key differentiators, including motor types and styles.
  • Design differences in robots.
  • Sensing and the future of robot componentry.


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Image of Jim Beretta

Jim Beretta

Jim Beretta is president at Customer Attraction, a Marketing Consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He operates his marketing consultancy and works with Automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding. He is also a member of RIA.

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