
How to Justify Automation in Your Factory
February 04, 2021
Noon - 1 PM ET
ABOUT THIS WEBINAR
Automation is complex. There are so many stakeholders, motivations, and justification approaches to determine the right type of automation that one should consider when adding automation or deciding to dip your toes into automated manufacturing and robotics. Our panel will discuss how to approach this decision and how to plan for success.
Attendees will learn about:
- Selecting the right style of automation
- Ongoing costs such as maintenance
- Hard Costs vs. Soft Costs
- Total Cost of Ownership TCO

SPONSORS:
Mission Design & Automation
Mission Design and Automation is a leading intelligent automation integrator located in West Michigan. Mission believes that integrity and dedication to customer success is what has fostered meaningful relationships with their diverse customer base since 2004. Mission designs, builds, and integrates custom intelligent automation solutions for a variety of industries including food & beverage, medical device, transportation/automotive, consumer goods, and more.
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Jim Beretta
Jim Beretta is president at Customer Attraction, a Marketing Consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He operates his marketing consultancy and works with Automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding. He is also a member of RIA.